In the ever changing landscape of web opportunities to discover people's preferences, what is now fashion marketing? How can fashion be true to itself in creating, when it is also a compelling necessity to sell what people are asking for? We discuss this and more with Barbara Nigro, Brand Creative Consultant and Fashion Marketing Lecturer at Manchester Metropolitan University. With sixteen years experience in the international retail industry working for high street multinational Brands such as Marks and Spencer, H&M and Mango in over twenty countries, Barbara has also been Associate Lecturer at London College of Fashion, UAL and at Istituto Marangoni London.
In the ever changing landscape of web opportunities to discover people's preferences, what is now fashion marketing?
How can fashion be true to itself in creating, when it is also a compelling necessity to sell what people are asking for?
We discuss this and more with Barbara Nigro, Brand Creative Consultant and Fashion Marketing Lecturer at Manchester Metropolitan University.
With sixteen years experience in the international retail industry working for high street multinational Brands such as Marks and Spencer, H&M and Mango in over twenty countries, Barbara has also been Associate Lecturer at London College of Fashion, UAL and at Istituto Marangoni London.
Connect with Barbara Nigro on LinkedIn
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